Wednesday, June 18, 2008

"LinkedIn, the social network for professionals"



If you're in the writing business -- let's say, "if you're writing to make money" -- you should probably forget Facebook, MySpace, and other similar social networks and sign up for LinkedIn.

At least, that's the scoop from the New York Times ...

But LinkedIn, the social network for professionals, is dull by design. Unlike Facebook and MySpace, the site is aimed at career-minded, white-collar workers, people who join more for the networking than the social. Now, in the midst of Silicon Valley’s recession-proof enthusiasm for community-oriented Web sites, the most boring of the social networks is finally grabbing the spotlight.


And ...

The four-year-old site is decidedly antisocial: only last fall, after what executives describe as a year of intense debate, did the company ask members to add photos to their profiles.

That business-only-please strategy appears to be paying off. The number of people using LinkedIn, based in Mountain View, Calif., tripled in May over the previous year, according to Nielsen Online. At 23 million members, LinkedIn remains far smaller than Facebook and MySpace, each with 115 million members, but it is growing considerably faster.

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