Thursday, August 23, 2007

An Expansion of Influence

Skirt! Expands Its Reach Through Licensing Agreements

AUGUSTA , Ga. , Aug. 22 /PRNewswire/ -- Media companies looking for new readers and advertisers are trying on Skirt! magazine through licensing agreements with Morris Publishing Group. Skirt! has grown from a single magazine in Charleston , S.C. , to a multimarket publication and will soon reach readers in 12 cities.

Skirt! has expanded into more markets recently through licensing agreements with several media companies. These include Cox Enterprises, The E.W. Scripps Company, Media General, Hearst Newspapers Partnership, L.P. and Gatehouse Media New England.

"Skirt! has become an important voice for women and we are pleased to see interest in the magazine from other media companies," said James C. Currow, executive vice president of newspapers for Morris Publishing Group. "Cox, Scripps and others have taken the Skirt! program and made it a success in their publishing markets."

Skirt! readers are affluent, highly educated and self-assured women, nearly half between the ages of 35 and 54. Women make or influence 80 percent of all consumer purchasing decisions. Skirt! gives advertisers a vehicle for their messages to reach women, with strong editorial content, top-notch design and an effective market placement program.

With Skirt!, a company can leverage its existing media resources, helping to grow and retain advertisers. Morris continues to work closely with licensees after the launch of a new location. Morris provides national editorial content, Web site support and ongoing consultation.

Skirt! magazines are currently published in eight markets: Atlanta ; Augusta , Ga. ; Charleston , S.C. ; Charlotte , N.C. ; Columbia , S.C. ; Jacksonville , Fla. ; Knoxville , Tenn. ; and Savannah , Ga. Over the next few months, Skirt! magazines will launch in Boston ; Houston ; Memphis , Tenn. ; and Richmond , Va.

Skirt! is a free, monthly magazine for women featuring eye-catching graphics and layout with essays and articles on issues important to women. Readers can view the magazine's content online at skirtmag.com.

Morris Publishing Group, LLC is a wholly owned subsidiary of Morris Communications Company, LLC, a privately held media company based in Augusta , Ga. Morris Publishing owns and operates 27 daily newspapers as well as nondaily newspapers, city magazines and free community publications in the Southeast, Midwest, Southwest and Alaska . For more information, visit our Web site, morris.com.

Source: Morris Publishing Group

CONTACT: Karen Randall of Morris Communications Co., +1-706-823-3403,
karen.randall@morris.com

Web site: http://www.skirtmag.com/
http://www.morris.com/

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