Marketing Your Book
Signed that contract to be published. Next comes the Marketing Questionnaire, a handful of pages of information you need to provide that helps the publishing house understand how they can make people want to buy your book.
Be prepared to ...
- Provide detailed personal and professional information
- Offer input for the design of the book cover and book jacket
- Understand how to reel in the reader with a 250 word summary
- Have a zinger sentence for the cover
- Know what books will compete with your book and why your book is better
- Provide a detailed concept of your audience
- Suggest writers who might endorse your book
- Suggest publicity venues
- Suggest venues for reviews
- Find elements of your book that might be published as excerpts
- Suggest publications to print those excerpts
- Provide ideas of how you personally might promote your book
- Suggest competitions where your book might compete for recognition
- Provide a list of local book stores and other markets for book sales
- Suggest national and regional magazines with readerships who might find your book interesting, thus providing another source of reviews or locations for advertising
- List possible international markets, review venues, and advertising potential
All you need in this life is ignorance and confidence, and then success is sure.
- Mark Twain
- Mark Twain
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