Marketing Your Book

Signed that contract to be published. Next comes the Marketing Questionnaire, a handful of pages of information you need to provide that helps the publishing house understand how they can make people want to buy your book.

Be prepared to ...

• Provide detailed personal and professional information
• Offer input for the design of the book cover and book jacket
• Understand how to reel in the reader with a 250 word summary
• Have a zinger sentence for the cover
• Know what books will compete with your book and why your book is better
• Provide a detailed concept of your audience
• Suggest writers who might endorse your book
  
• Suggest publicity venues
• Suggest venues for reviews
• Find elements of your book that might be published as excerpts
• Suggest publications to print those excerpts
  
• Provide ideas of how you personally might promote your book
• Suggest competitions where your book might compete for recognition
• Provide a list of local book stores and other markets for book sales
• Suggest national and regional magazines with readerships who might find your book interesting, thus providing another source of reviews or locations for advertising
• List possible international markets, review venues, and advertising potential

A writer's work is never done.

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All you need in this life is ignorance and confidence, and then success is sure.
- Mark Twain