Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, February 27, 2009

On Being Prolific and Other Writing Myths


An Essay on Writing
by Wayne Scheer

People think of me as prolific because hardly a week goes by without my Yahooing that a story of mine got published. Of course, this may simply mean that I'm a braggart, but that aside, I've published more than two hundred stories, essays, a collection of short stories and one lonely poem in about seventy-five different publications over the past eight years. The numbers sound impressive--they impress the hell out of me--but I don't think of myself as prolific.

After all, if I were truly prolific, wouldn't it be easy to write this? Instead, it's taken me nearly an hour to compose the opening paragraph--and I'll probably change it completely by the time I'm finished.

That may be the first step towards being what folks think of as prolific: accepting that writing is hard work. We all know the old line attributed to various writers about how easy it is to write. All you have to do is stare at the typewriter (or computer) until blood drips from your eyeballs. The writing process may not be quite that traumatic, but knowing that writing takes time reminds me that I have to make the time to write. It helps that I don't have a life, being retired and all, so I can sit in front of my computer most weekdays. (My wife owns me weekends.) I eat breakfast and lunch at the computer, drink a pot of coffee and would probably eat dinner there as well if I didn't fear my wife. (She suggests I change that to "respect.") I take off about two hours a day to exercise or garden or read. That's my life.

I'd like to say I spend all that time writing. I spend much of it reading and responding to stories from the Practice and Fiction groups. Although I fear critiquing is often a form of procrastination, I'm also convinced it's an essential part of creating new work. Identifying what worked and didn't work in other people's stories is, for me, like batting practice for a ballplayer. It gives me a chance to consider various techniques and to recognize stylistic kinks.

I also try to write every day. The weekly prompts in Practice help guide me and offer me a deadline in order to limit my procrastination. I also spend time each day revising old work. I have a file of well over five hundred stories, many just story starters of two hundred or so words. When I first retired I joined another online writing group that required one story under two hundred and fifty words and another under one thousand words a week. Like Practice, they offered weekly prompts. Not having a supply of old stories, I wrote new ones most every week for a couple of years. Much of the writing isn't good or wasn't good initially, but through the years I've revised some of the ideas into twenty-five hundred word stories and others into under a thousand word flashes. That's probably the main reason I don't think of myself as prolific--because most of the stories I publish I know are rewrites of things I wrote years ago. Even many of my weekly subs to Practice are rewrites of old ideas.

But I think that's another important reason I appear prolific. Instead of deleting old stories that went nowhere, I rewrite. Sometimes, better stories and characters emerge. Sometimes not. I play a game with myself. I want everything in my files to sound, at least, literate. I imagine my son--who's a far better writer than I am--or my grandchildren reading my files after I'm dead, and I don't want to be embarrassed by my detritus. Often, fairly decent or at least passably decent stories emerge, somewhat like the Phoenix, mixed metaphors and all.

The next step towards being "prolific" is to show no shame and let my fellow IWWers have their say. I do this weekly in Practice, and when I write a longer story, I let the Fiction folk critique. One of the benefits of my critiquing as many stories as I do is when I send a story out to the group, I get a good many responses. And many are very good. I take all critiques seriously, even if I don't follow all of them. But there's nothing more helpful than getting a sense of what readers are thinking and feeling while reading a story of mine. This makes the IWW invaluable to me.

Again, showing no shame, when I revise a story to the point where I like it, I send it out to what I think may be an appropriate publication. I probably have twenty-five stories out at any given time. Twenty will likely be rejected, but that means I'll be able to Yahoo five of them, which makes me appear prolific.

How do I find new markets? That takes time, but the easiest way is to piggyback on markets other IWWers have yahooed. Also, I belong to a few market newsletters--Flash Fiction Flash, (monthly) CRWROPPS (almost daily) and Duotrope (weekly) are the most useful for me. Another good source, although time consuming, is to follow the links in publications that include my work and to check out the bios of writers who have published in these magazines. They list places they've published and many are new markets for me. I send stuff to as many different markets as I can, and when I find friendly editors, especially if they pay, I deluge them with stories until they beg for mercy.

So when people say I'm prolific, it's not false modesty that compels me to shrug off the compliment. I guess what I have to learn to do is wipe the blood from my eyeballs and just thank them.

Thursday, October 16, 2008

VistaPrint


I know nothing about the company -- other than my own experience and the recommendation of a multi-published author -- but so far my experience has been good. My friend, the author, has been a great help in answering the question "What do you do now that you're published?"

Simply put, her response was "Sell your book!"

One part of her advice including VistaPrint. She buys postcards (self-designed) from VistaPrint with duplicate images on the front. She then has them cut in half to serve as hand-outs -- that is, personalized bookmarks.

The prices are relatively economical. VistaPrint includes some freebies. And the service seems excellent -- I ordered on Monday, and the postcards (and 250 business cards) were in my mailbox this morning.

  • Disclaimer: I am only relating my personal experience; your mileage may vary.

Tuesday, August 26, 2008

Notes on Author's Press Kits


IWW Practice administrator Bob Sanchez notes that he "participated in a tele-conference on creating authors' press kits" after which he put together a set of notes.

The notes are posted on Sanchez's blog for reference.

Bob is the author of When Pigs Fly: An iUniverse Reader's Choice, which also is available from Amazon.

Friday, November 23, 2007

Book Reviews: Why and How To Write Them

An Essay
by Carter Jefferson, Editor
The Internet Review of Books


Why should anybody write a book review? Why do so many good
writers mess them up when they try?

The reasons for writing them are easy.

You publish a book that gets good reviews--or practically none. You
make trips all over the country promoting it. It's not exactly crashing
the bestseller list--what can you do to move some more copies? If you
get a chance to review a book on the same subject yours covers, or
one close to it, do it. Maybe you'll be lucky enough to get asked to
review one that's clearly going places; do it. That puts your name in
front of readers, and usually the name of your book as well. Any
publicity is good publicity.

Or you read a book you like so well you want to spread the word
about it. Review it somewhere, maybe in more than one place.

Or you want to make a buck or two--not usually very much--so offer
to review for or sub a review to one of the paying venues; there are a
few on the Web. If somebody sends you a book for review, when the
work is done you can sell the book to a second-hand shop.

Or you've never published anything in your life, and you'd like to see
your words in print or online somewhere.

But how will you write a review worth publishing?

Remember that it's your review. Don't hesitate to make yourself
visible, for readers need to see you in action in order to know whether
they should trust your verdict on the quality of the work under
review. Stay loose--this is not a final exam. On the other hand,
remember that the review is not about you, it's about the book.
Some publications, like Gayle Surette's SFRevu, have a
template--fairly detailed instructions on exactly what they want.
Follow those instructions. Most publications tell you how many words
they want--come close to that

Suppose there's no template. Read reviews in famous publications
like the New York Times or Washington Post. Then read ten of
those in your target publication; that will tell you what the editors
like.

Usually, a review tells readers what the book is about--what the
author is trying to do. It's your job to discuss how well that job is
done. Be fair; don't complain because the author didn't write the
book you wanted to read. But if you think the book is a failure, don't
hesitate to say so and give your reasons for that verdict.

If it's fiction, discuss the style, the quality of the writing. Don't write
a spoiler, but give readers some idea of the plot. What are the
characters like, and how does the writer handle them? Does the
setting matter, and is it shown well? Did you like the book so well you
hated for it to end, or did it leave you unsatisfied in some way? Take
notes when you find quotes you'd like to use--a few quotes in a review
perk it up. Tell your readers something about the author, if you can.

If it's non-fiction, most of the same things apply, but such books
usually contain opinions, decisions on what's important and what's
not. Does the author give enough evidence to justify those
conclusions, prove those arguments? What are the writer's
qualifications for taking on that particular subject?

Finally, accept that the editors may want more from you, or may ask
for various changes. Try to give them what they want. Editors have
their own views on usage, punctuation, spelling, and style; unless you
think those changes will make you look bad, or somehow damage the
review, go along. Editors can help you, and some will be glad to do it.

Incidentally, don't wait until you're asked. Submit your review to a
place you'd like to see it published. It may be rejected more than
once, but finally somebody may be glad to get it.

In case this doesn't answer all your questions, the Web is full of tips
on writing reviews. Do a search.

----------------------------------------------------------------------------------------------------

Tuesday, October 23, 2007

The Value of Persistence


A Report on the Writing Life
by C. Eric Banister

One of the goals I set for myself in January of 2007 was to have an article published in a magazine called Bluegrass Unlimited. If you are a bluegrass fan, this is comparable to being the Rolling Stone of the genre in terms of name recognition within the genre. I sent several queries in a row, each either already assigned or they weren't interested in the artist at the time. After about 5 rejections the editor noted that she had to admire my persistence.

I followed that up with a thank you - and another pitch. As my luck goes, it was already assigned. About a week later, I got an e-mail from the editor that the person assigned to that story dropped out and it was mine if I wanted it. Of course I did! So I had my first story (the first nice paycheck too) published in Bluegrass Unlimited in August. I have tried a few more queries, but haven't hit another story idea yet.

With summer winding down and classes starting again I hadn't had time to query for a couple of months. Yesterday I got an e-mail from the editor asking if I would be interested in becoming a regular reviewer for the magazine! It's a paying gig and one that will help build my visibility in that community.

So the lesson I offer is that persistence and professionalism really do pay off!

Tuesday, September 18, 2007

Marketing Your Book

Signed that contract to be published. Next comes the Marketing Questionnaire, a handful of pages of information you need to provide that helps the publishing house understand how they can make people want to buy your book.

Be prepared to ...

  • Provide detailed personal and professional information
  • Offer input for the design of the book cover and book jacket
  • Understand how to reel in the reader with a 250 word summary
  • Have a zinger sentence for the cover
  • Know what books will compete with your book and why your book is better
  • Provide a detailed concept of your audience
  • Suggest writers who might endorse your book
  • Suggest publicity venues
  • Suggest venues for reviews
  • Find elements of your book that might be published as excerpts
  • Suggest publications to print those excerpts
  • Provide ideas of how you personally might promote your book
  • Suggest competitions where your book might compete for recognition
  • Provide a list of local book stores and other markets for book sales
  • Suggest national and regional magazines with readerships who might find your book interesting, thus providing another source of reviews or locations for advertising
  • List possible international markets, review venues, and advertising potential
A writer's work is never done.


All you need in this life is ignorance and confidence, and then success is sure.
- Mark Twain

Wednesday, September 12, 2007

Thoughts on the iUniverse Merger

Bob Sanchez recently published his comic crime novel, When Pigs Fly, with iUniverse, and so his remarks on the Internet Writing Workshop's Writing discussion list after AuthorHouse acquired iUniverse are of value to those who choose print-on-demand publication.


I found iUniverse to be quite upfront that the marketing of When Pigs Fly was completely my responsibility. They do have some bothersome faults, but I don't think dishonesty is one of them. They are a business, and as such they look out for themselves first. Investors will judge them by their profits, not be the number of happy authors they have. It is quite clear that their primary market is writers and not readers, but to me personally that point is no longer simply clear but blatant.

They didn't give my novel the Editor's Choice designation right away. Their primary basis for that is an editorial evaluation; their secondary method is for the author to give them evidence of positive, independent reviews. I followed the latter path and earned the designation, which they require for any other recognition.

Then I wanted their Publisher's Choice designation, which would allow me to sell the book through one of the Barnes & Noble retail outlets. They told me I was too late. I made a stink, pointing out that nowhere in the contract or in the advertising did they ever say a word about a deadline. So they said all right, as a special "favor" to me, they would allow me to apply for PC.

But for that they required that I cough up $400 for them to redo the cover. I said that's stupid; did they mean the cover they had just designed only a few months before was no good, and I had to pay so they'd get it right this time? My contact person clucked sympathetic noises, but the bottom line was that I could either hand over $400 or forget it. The math was pretty simple: I'd have to sell more books than I'd ever sold before simply to recoup the $400. Not being a complete and irredeemable nitwit, I decided to pass. I actually found that proffered "favor" an insult -- hand over your wallet, sucker -- but saw no need to fight with them.

Their advertising is blatantly optimistic. They are careful never to promise anything of the sort, but they make it sound as though you can sell 30 copies at a signing. Perhaps so, but with my best efforts, my max has been six. If I ever sell 10 at once, I'll fall over in a dead faint. In Albuquerque I gave a talk to well over 100 writers and later sold four copies to them at a 20% discount. So while iUniverse gets the benefit of the doubt from me as to their honesty, they obviously try to paint the brightest possible scenario and lead you to believe you can expect it to happen.


Learn more about Bob Sanchez and his writing.

Thursday, August 30, 2007

That First Amazon Review


by Diane Diekman

The first Live Fast Love Hard review on Amazon.com gave me a four because I didn't talk enough about Faron Young's music. The reviewer doesn't realize he's telling me I achieved my goal -- which was to make readers curious enough to seek out the music, listen to it, and form their own opinions.

How am I qualified to tell other people what "great music" is? I can't tell the difference between a sharp and a flat, and I had to ask another singer what to call Faron -- a baritone.

I agree with the second reviewers' comment that Faron's music speaks for itself. I tried not to tell readers what to think, because I don't like biographers telling me how I should feel about a particular recording. Especially if I'm reading a book about a person who didn't perform my style of music.

As for marketing, I'm finding that the University of Illinois Press is willing to help me set up events and ensure the books are there, but it's up to me to get myself there. This is definitely not a money-making deal.

I'll never even earn back what I spent on research, so I'm going to choose a few events that I expect to be great fun. People in Nashville and Shreveport (Faron Young's home town) and Fort Worth are working on tribute shows to Faron, in conjunction with book signings.

It doesn't get better than that.


  • Live Fast, Love Hard: The Faron Young Story by Diane Diekman
  • The University of Illinois Press says "Presenting the first detailed portrayal of this lively and unpredictable country music star, Diane Diekman masterfully draws on extensive interviews with Young's family, band members, and colleagues. Impeccably researched, Diekman's narrative also weaves anecdotes from the Louisiana Hayride and other old-time radio shows with ones from Young's business associates, including Ralph Emery ..."

Tuesday, August 14, 2007

More on Self-Publishing

Clive Warner, an IWW member who has written several informative pieces on the evolution of the publishing industry, found this piece on Publishers Weekly.

"CreateSpace Books on Demand will allow customers to have their works sold through Amazon and also be printed by the company. Amazon has dropped the fees it once charged for its on-demand technology; users can create their own customized e-store at CreateSpace.com."
Clive notes, "Regarding the galley reviews, I have already worked out how to do exactly the same thing - in fact I have started doing so already. It had occurred to me that the first reviewers of upcoming books could gain some useful publicity for their own books through posting reviews on Amazon. The recent posting of one of my ARCs on EBay set me searching for other sites selling ARCs and I found several. I just bought an ARC (yes, unread ...) of what looks to be an interesting book (Beaufort, by Ron Leshem) and bought it for the princely sum of $2 + postage. I hope to be the first to post a review of it on Amazon.

"The second piece is even more interesting; I am waiting to see if Amazon's new venture is simply another iUniverse, PublishAmerica, Booksurge, or Lulu, which many in the trade regard as little better than vanity publishers. The only way it could be otherwise would be for Amazon to establish their own printing facility, which is truly a huge investment."

Tuesday, July 24, 2007

Speaking of Self-Publishing


Twelve days and counting; will it be terror or triumph? Public speaking is one of those great betes noires of human existence. Which do you fear more, a terrorist attack, or standing in front of a group of strangers and giving a talk? For some people, it's a close call. On the last night of one of my business courses many years ago, I had to present my project in front of class. Every molecule in my body felt like it would shake loose in a separate direction - God, the fear.

On August 4, Southwest Writers will allow me, the world's leading authority on nothing at all, to speak to an estimated assemblage of 100 to 110 of their members in Albuquerque. The topic will be "Publishing Your Pride and Joy," and here's the pitch:
"When should you consider self-publishing, and what does the term mean, anyway? In this talk you will learn about print on demand (POD), self-publishing versus subsidy publishing, and the advantages and pitfalls of the do-it-yourself approach. The speaker will use his own experience with iUniverse as a case study, freely sharing the lessons he has learned."

The schedule says it'll last two hours, though the talk itself will likely be less than half that, with the floor open to questions thereafter. In my nightmares, the first question will be, "Why are you wasting my valuable Saturday morning?"

My scant experience in public speaking is mixed, really. Somewhat unexpectedly, I am comfortable with public readings and answering questions about my book. My tentative conclusion is that a high comfort level with the material is the key to reducing anxiety about public speaking. It is fingers crossed here) all in the preparation.

So how to prepare? This week I'll be working on an outline and practicing sections of my talk. My wife knows well after lo, our forty-two years together, that I tend to go off and talk to myself, and she will hear lots of that in the next week or so. I'm counting on lots of mini-rehearsals to carry the day.

Ideally, it would be nice to speak without notes, but that might be a tad ambitious. I hope to have some solid handouts - "Don't worry about taking notes, folks, 'cause it's all in the handouts." We'll see.

By the way, they'll not only sell my book for me (for a $1 commission) but they'll pay a small honorarium. How cool!


Bob Sanchez is the author of the novel When Pigs Fly, which is available on his Web site or via the usual suspects among Internet retailers like Amazon and Barnes & Noble. However, I think Bob would appreciate it more if you went to a local bookstore and demand it be ordered for you. If you do that, you should tell Bob on his blog.

Tuesday, July 17, 2007

Selling Books, Editing Books

One of the Internet Writing Workshop's long-time members -- and newest administrators -- Bob Sanchez is the author of When Pigs Fly, a comic novel.

Bob published his novel through iUniverse, a choice that leaves the marketing of his novel in his hands primarily. Recently, he made a post on the IWW's WRITING list about his latest effort to get his work out there.

Last fall, a friend asked me to proofread his novel, and he would pay me a fee. Already familiar with his writing, I knew it would be a lot of work. I quoted him an amount that was more than he was willing to pay, and he reluctantly passed.

Then an idea came to me, and I proposed a deal. I would give his novel a thorough line edit and charge him nothing. He, in turn, would purchase copies of my new novel, When Pigs Fly, as Christmas gifts for friends and family. The quantity he bought would depend on the value he placed on my work, on what he could afford, and the number of people on his Christmas list.

My friend was delighted. He not only got a desperately needed edit but took care of his holiday shopping as well, purchasing 25 copies from Amazon.

Since then, another friend asked me to edit his novel as well (these fellows are both in my local writer's group). At this point he has my edits, and shortly I'll expect him to purchase a quantity of my books. Again, the number is up to him. He'll be on his honor to pay me fairly -- buying just a couple of copies won't cut it -- but on the other hand I won't make a huge issue in the unlikely case he stiffs me.

Anyway, this has me thinking that bartering edits for book sales may not be a bad marketing tool, given that I have the necessary skill set technical editor) and experience. But there may be others on this list with circumstances similar to mine: you have a book published by a small press, you have strong editing skills, and you want to boost your sales. Edits for books may be worth a try.

Whenever someone treks off the beaten path, there's another someone eager to yell, "Hey, watch it!"

The reaction to Bob's post was generally supportive, but mixed. As much as I found Bob's idea novel and innovative, I found his response to the nay-sayers worthwhile.

  1. If I needed to make money, I would have to be a blooming idiot to try earning it by peddling my book. I am an optimist, but not a fool. If the stars align properly, I might make back my investment someday. More likely, I will wind up defraying most of my expenses, and that's okay with me.
  2. I want people to read my book. I much prefer that they pay me, not because I need grocery money, but because it makes me feel good to know that someone will pay real money for something I created.
  3. I've heard that very few self-published books (by which here I mean POD through iUniverse) ever sell 500 or more copies. Call me a dreamer, but that's what I want to do because someone has said I can't.
  4. Editing for me is both work and fun. There is a certain pleasure to be had in pointing out the errors in other people's work, you know. It may not swell my wallet, but it swells my head.
  5. Every book I sell is the result of hard work anyway, whether it's the result of a reading, a signing, a talk, or an edit. Much of my effort is uncompensated (or poorly compensated) monetarily. When fair pay becomes important, I'll get a job.


You can find out more about Bob Sanchez -- and When Pigs Fly -- at the link above, or via his blog.

Saturday, July 14, 2007

It's All About Getting Known

Ruth Douillette, one of the the IWW's administrators, posted a link on our group's discussion list to an interesting article about self-publishing.

Patricia Kitchen covered the idea in the Business section of the July 6th, 2007 Newsday, "Can self-publishing help your career?"

The consensus is, "Yes," but there are caveats. One self-published writer cared more about getting her message about diabetes "out there" and so she hired a publicist. Total sales: 600 copies of Eating Soulfully and Healthfully with Diabetes.

It is about the book, of course, and the article addressed professional how to works rather than novels, but it seems if you have the right product and work hard enough, you might stumble onto the road to success.



Related information from Newsday ...
How print-on-demand publishing works

Saturday, June 23, 2007

An Adventure in Publishing

An Essay on Writing, Publishing, and Selling
by Edita Petrick

My paranormal romantic mystery, The Cracked Shadow, is coming out in print from Write Words, Inc. in August 2007. I’ve gotten some great reviews on it from reviewers of ParaNormal Romance and romance and mystery authors. Nothing can make you smile like a great review.

My second book that’s coming out this year is “The Sweet Poisoned Wine,” a romantic suspense from New Concepts Publishing. I just received an ISBN for it and it’s slated for art cover approval and preliminary edits for August 2007. I have also received a great review for it from ParaNormal Romance and have two more pending, so that’s another smile for today.

“Shadow” will be available on Amazon, “Wine” from New Concepts Publishing, Fictionwise and AllRomanceBooks. There may be other sources but I’m still new to NCP so I’ll find out as we move along the way of this process.

I’ve another book on consideration at Cerridwen Press and my “First Line Contest” entry at Samhain-Kensington Publishing contest, made it to the third round – I’m pretty proud of it even if it doesn’t make it farther than that. I mean being amongst the 50 selected entries in the third round is darn good and I’m happy with my 3-opening lines making it this far.

I’ve just finalized galleys for Shadow (and if I had to look at them one more time I’d scream) – finalized cover – and learned a ton of useful information about publishing that I’d like to share here…for example: (direct email from publisher)
Cover must measure 8.5 tall by 5.5 wide. NO text may come withing 1/2 inch of the edge, top, right side, and bottom, and 1/4 inch on the left side of the front. The cover is set up to wrap around the book, then the top, bottom and outside are lopped off, so the front has to be off-center by 1/4 inch.

Please ask your cover artist, too, to make sure the text is large and readable. To meet industry standards the title must be legible from 8 feet away in the 8.5 x 5.5 size, when facing out on a book shelf.

Let me explain some business facts. Amazon and Ingram are somewhat in disagreement right now. Lightning Source is owned by Ingram. Booksurge is owned by Amazon. Ingram lists all books by POD set up by publishers who use LSI as a printer, but even if they are listed, the stores won't order them because of the "no return" policy and because they are listed as "number of copies in stock 0" . I use Booksurge as a printer because Amazon automatically lists all books that use Booksurge as a printer on the website. They plan, eventually, to make BS a paper distributor, too.

No chain store will order from a POD publisher. Distributors start by ordering 200 copies, sell two, rip the covers off the other 198, and expect to pay for the two about 3 months later. Okay if you are a mass market publisher with 50,000 copies you got for 50 cents a piece and plenty of reserve capital. I pay upwards of $5 for printing every copy of my paper books and some are as much as $7. I cannot afford to pay $1000 for 200 copies and have them send 198 of them to the land fill. I will take returns, if the whole book is returned in good shape so it can be sold elsewhere. And the store must SHIP it to me.

Ingram gives a 40% discount to bookstores and that is their profit margin. I give them 30% and pay the freight on delivery (they pay for returns) so they make almost as much if they order direct. Independent book stores (not chains) will do this. All this information is on the web site under Author Info and FAQs.

Many discount places will allow you to list your merchandise on their website if you give them a couple of sample books. Then they will fill orders with the ones you send but will order replacements, and so on. Wal-Mart is one. And I've heard Target may start that soon. It's listed on the website you can hold a signing in a local store and take your own books. Same for Barnes & Noble, but they won't stock it on the shelves -- Or say they won't. I have one author who sold 400 copies of his ghost story book and the local B&N threw him a Halloween party. And they keep his book on the shelves, because the demand has been so constant.

So NEVER can be negotiable if the demand is heavy enough.

Amazon tried to buy Baker & Taylor (a paper distributor), but Ingram outbid them. Ingram owns Lightning Source. Booksurge used to print all LSI books, but stopped when Amazon bought Booksurge, and no LSI books get listed at Amazon unless the author does it through the "Amazon Advantage" auction deal. Don't you just LOVE businessmen?

Since the chain store policy is NO POD anyway, I think it's more important to be on Amazon, than to be listed on Ingram's microfiche. Because even if the title is on the fiche, it is always listed as "out of stock."
I think the above could be shared with the readership. I certainly found it very educational. I’m doing the promotion of the book by means that are available to me at this time – bookmarks, ads in the Romantic Times magazine that has about 20-30,000 circulation, business cards and of course, contests with Romance Junkies and prizes of hard-copy issue of my book. I’m leaving the Costco part to my daughter. She wants it that way. I’m agonizing over promotion means – doing the actual footwork of going to local stores and sending announcements to local papers. That part is something I truly, truly dread because I am not a salesman. Never have been, never will be – but promotion is something that can be learned. I know the real difference between a and one who has to learn it and fit him/herself into the role. My youngest son is the prototype of salesman who could sell ice cubes to an Eskimo – for huge profit. Just the other day, he sold his 5-year old basketball shoes to a friend – for nearly as much as what they cost new. I cringed standing beside him but his friend seemed overjoyed about the deal – it’s hard to find size 14s…I guess. But I’m the person who would have (and wanted to so badly) just give away those shoes to the kid with a smile. My son made enough on the deal to have two full tanks of gas and a decent fast-food meal.

So this is just my example to all those authors out there who have to promote their books – there is a huge difference between a salesman-born and salesman-learned. Don’t despair if you’re not a born-huckster. Just do what you can with resources available to you to promote your book.


You can learn more about author Edita A. Petrick here, here, and here.

Friday, May 25, 2007

The Writing Life

Thursday afternoon in the local B&N (Pru Center, Boston, the biggest mall in New England), I had a chance to chat with William Martin, author of several well-received historical novels and historical thrillers. One of his books was on the New York Times bestseller list for several weeks a few years ago, and one was made into a movie.

Accompanied on his left by a delightful chubby young woman I never got to know and on his right by his son, a six-foot bruiser who smiled a lot, Martin stood just inside the door of this huge store behind a little stand, surrounded by copies of his latest, The Lost Constitution. He'd been there something over an hour, and was signing books to leave behind. Nobody was bothering him, so I struck up a conversation.

With my usual plethora of wit, I said something like, "You wrote Annapolis, didn't you?"

He said yes, and then told me a story about getting to go there in a submarine when he was doing research for the book. Then I told him I'd read Back Bay, his first book, some time ago, and he seemed pleased. (I used seemed there because for all I know he couldn't have cared less and was bored stupid by the whole event.) I then said I would read his new one when the paperback came out, and he and his entourage laughed.

I asked who his favorite historical novelist is, not counting himself, of course, and he chose E. L. Doctorow. Then I asked what he thought about the demise of newspaper book sections, and the general decline in the number of reviews written. He was sorry about that -- he needs all the publicity he can get. I wished him luck, and then wandered off. Ten minutes later, and still no one was coming up to buy an autographed copy, so I went back, introduced myself, and bought one, which he kindly signed with a personal comment. Nice fellow. Probably a pretty good novel.

I didn't ask him how he felt about book signings where nobody wants a book signed, because I'm a nice guy. A year or so ago Janet Evanovich had a crowd around her table the whole time, and a few weeks ago somebody named Rachael Ray, of whom I had never heard (still haven't), jammed the corridors of the mall for a hundred feet around. My feeling was that being a mid-list author, even one who has won literary awards, must have its downside. I hope he does better at Wal-Mart.

Wednesday, May 16, 2007

How to Choose Sample Chapters for Literary Agents

An Essay on Marketing
by Ally E. Peltier


A member of our IWW Writing discussion list recently posted that she'd been advised by a friend never to send a Prologue as part of the first three chapters she sent to prospective literary agents. I worked as an acquiring editor at a major publisher for years and know and still work with many agents. I have never heard this rule about not including a Prologue. I would say that people giving this kind of advice may be influenced by the new author's tendency to rely on a Prologue when one isn't necessary--thus, you are in effect sending a weak opening to a prospective agent.

This is obviously something to avoid. But unless the agent specifies otherwise, you should send the first three chapters or approximately 50 pages, whether that is a Prologue and two chapters or three regular chapters doesn't matter.

I had a client who recently wanted to send the first chapter, one from the middle, and one from the end. I strongly encouraged him to abandon this plan, and the reason why is also the explanation for why sending the Prologue (if you have one) is important.

Most potential book buyers will browse for books in a certain way: cover or title catches the eye, back cover/jacket copy is intriguing, and then the first couple of pages delivers on the promise of the cover copy. Book reviewers and media personnel (like the folk who decide who will appear on their bosses' TV shows) sometimes take it a step further, giving anywhere from just the first paragraph to at least the first chapter a chance to grab them. Editors know this, and it is the reason why the openings of novels are so carefully scrutinized.

That's why agents also ask to see the first few chapters. Because, it is again assumed, if the first couple of chapters don't grab the agent, then it similarly won't grab editors, reviewers, and so forth.

So, if your reasons are similar to my client's (he felt that the story didn't really pick up until midway through the novel), you should spend more time working on your novel's opening rather than choose a haphazard selection of chapters to send. Since most agents expect to see a synopsis as well as sample chapters (even if they don't ask for it, you have a better chance of having them ask for your manuscript if you send one), your overall plot arc will be clear to them regardless of what happens in the first few chapters. It will give them some context. But those first chapters must be gripping, interesting, and compelling enough to make the agent want to keep reading. They should introduce your protagonists and show the agent that you have a good handle on natural-sounding dialogue, well developed settings, and the appropriate pace or tone for your genre. If they don't accomplish these goals, the agent won't bother asking for more material.



Ally E. Peltier is an editor, writer and consultant who began her editorial career at small publisher Brundage Publishing, then worked under the tutelage of a Senior Editor at Simon & Schuster where she spent several subsequent years acquiring and editing books for both the Touchstone and Fireside imprints. She has also worked as a freelance writer for over eight years.

Tuesday, May 15, 2007

More on the Relation of Reviews to Book Sales

If you're out to become the next John Grisham or Stephen King, you'll find interesting reading in the Business Section -- yes, Business -- of Sunday's New York Times.

It's all about why some books become blockbusters and some expected blockbusters end up on the remainder table.

Some interesting quotes ...


“We need much more of a direct relationship with our readers,” said Susan Rabiner, an agent and a former editorial director. Bloggers have a much more interactive relationship with their readers than publishers do, she said. “Before Amazon, we didn’t even know what people thought of the books,” she said.


An exception is the consumer research gathered by the Romance Writers of America, a writers’ association that publishes a regular market study of romance readers. It reports survey information on, for example, demographics, what respondents are reading, where they are getting the books and how often, and what kind of covers attract them. Romance authors and publicists use the information to create promotional campaigns.


You can find the complete article here ...
The Greatest Mystery: Making a Best Seller
By SHIRA BOSS
Published: May 13, 2007

Tuesday, April 24, 2007

"Getting the Word Out"

... information from the library of Mona Vanek

Back in 2002 I saved information from an article © 2002 by Ken Hill, writer and online entrepreneur, published in the May 17, 2002 issue of HOME INCOME QUARTERLY E-DITION! BizOpp Edition, a free E-Mail Newsletter, Mona writes, and "offers advice on how to reach a broad range of ezine publishers. Hill said, You can submit your articles to directories that list articles for publishers to use as content in their ezines.
TIP: Be sure to check each ezine's submission policy before you submit your article. These sites do not pay, but you get free exposure for your article, which could be valuable in announcing your own books and yourself.
Hill included a dozen directories, that may accept your well-written
articles:

  • http://www.goarticles.com
  • http://www.connectionteam.com
  • http://www.homebiztools.com
  • http://www.ezadsuccess.com
  • http://www.marketing-seek.com
  • http://www.makingprofit.com
  • http://www.addto.com
  • http://cerebuswebmaster.com
  • http://www.netterweb.com
  • http://www.business-dynamics.com
  • http://www.internetclinic.org
  • http://www.ezinearticles.com

He also advised joining three lists, where you can submit messages to put your articles into the inbox of ezine publishers who actively search for content for their ezines, and MAY want to publish your articles:

  • http://groups.yahoo.com/group/article_announce/
  • http://groups.yahoo.com/group/free_content/
  • http://groups.yahoo.com/group/promoteyourarticle/



Mona Vanek has written as a news correspondent and photojournalist. Her work has been published in more than a dozen magazines, e-zines and books, including
Mother Earth News, Montana Magazine, EMS Magazine, Merginet, and Chicken Soup for the Traveler's Soul.

Tuesday, April 17, 2007

A First Success

First Success
By Dawn Goldsmith


I spring from a long line of farm wives. Pie baking rather than language or communication served as the measure of a woman's worth in my family. When I felt the tug to do something less domestic, less traditional, support and encouragement evaporated.

"You want to be a writer? What a cute hobby. I think the woman down the street writes poems for her children's birthdays."

I wrote in secret.

I subscribed to Writer's Digest and The Writer magazines, bought a copy of the Writer's Market, studied and read how-to book as well as novels, nonfiction, road signs and cereal boxes. But I was still a housewife wanting to be a writer.

One moment, like Cinderella dreaming of dancing at the ball, I set aside my scrub brush and pretended I was a writer.

The news announcer on the radio told of a local group of musicians who had won a national contest. I had heard of the Blanchard Valley Bluegrass Boys, but that was the extent of my bluegrass knowledge. Bill Monroe? Mandolin? Riffs? "Foggy Mountain Breakdown?" I had no clue about these things.

Without waiting to talk myself out of it, I picked up the phone, called the radio station and said, "I'm a freelance writer and I'd like to contact the Bluegrass Boys for an interview."

He didn't laugh and say, "I know you, you're that housewife…"

Instead, he said, "Give me your number, I'll pass it along to their agent."

Just in case anyone returned my call, I needed to figure out what bluegrass music really was. I went to the library and also searched the Writer's Market for an appropriate market. I found Bluegrass Unlimited magazine and sent for a sample copy.

My internal voice, the one that tells me 'you're a housewife, quit wasting your time, go bake a pie,' convinced me that I was on a fool's errand. Yet, when I picked up the phone and heard the group's agent, I realized that even if no one else took me seriously (not even me), he did.

Not wanting to misrepresent myself, I explained that I was freelance writer, wasn't familiar with the boys' work, but wanted to write about them and their success for Bluegrass Unlimited.

He, being a group member's father doubling as an agent, just heard "Bluegrass Unlimited." Unknown to me, this magazine was the bible of Bluegrass. Before I knew it, we'd arranged to meet at one of their local performances and he sent me two of their albums.

I walked into the overcrowded bar and was turned away until I explained that I had been invited. Within minutes they pushed the people at the tables closest to the stage back and inserted another table -- just for me. I sat at ring side; the musicians gathered around my table at intermission. Afterwards we talked in the parking lot with my trusty tape recorder running. They invited me to their agent's home for a more quiet interview and all of the time I marveled that they, these national contest winners who had just come off of an international tour, accepted me as a professional writer.

I almost believed them.

I struggled with that article, wrote, rewrote and wrote some more. Thankfully the editors of Bluegrass Unlimited overlooked my beginner's mistakes. They published it. And they paid me.

That $125 check was my touchstone; my baptismal certificate into the writing sisterhood.

Because that agent believed, I had the confidence to continue writing. Eventually I approached the area newspaper and convinced them, with a few clips and a lot of chutzpah, that I could write for them.

Writing takes knowing your craft, long hours of pre-writing, first drafts and a gazillion rewrites. It takes thought, research and perception. But most of all, it takes believing in yourself. And sometimes to reach that point of belief, you must pretend, or find someone who sees past the apron to the writer within.



Dawn Goldsmith has gone on to have numerous essays and articles published, and her work has appeared regularly in the Christian Science Monitor. She is a long-time member of The Internet Writing Workshop. This article is a reprint from WritersWeekly.

Wednesday, April 4, 2007

To Blog or Not to Blog

An Essay by Ally E. Peltier, IWW member


Will blogging or having my novel available to readers on my website disqualify me for consideration by book publishers?

There is no hard and fast rule, as it all depends on how much material you are making available to the public and how different it is from the finished version.

Let’s say that you've written a novel. Generally speaking, publishers do not want to purchase rights to material that has already been made widely available or been overexposed. If you have posted a few chapters of the novel you’ve just finished in hopes of either getting feedback or building a potential following (with further hopes that a book publisher will be attracted to your work and impressed by your marketing efforts), you’re probably safe. If you’ve been blogging about your book topic, or writing about the process of writing your novel, but not actually writing the book “in public,” you’re still okay. In fact, being able to say that you have an audience of several hundred people to whom you would market your book is a plus. It's a very small number, not likely to deter a publisher.

If the entire contents of your book are available online, and if you have thousands of readers on your mailing list, you might have a problem. During contract negotiations you will most certainly be asked (and you should offer) to take down all of your material once a deal is made so that it is no longer available anywhere but in the finished book form. When books have been self-published, for example, authors typically agree to stop selling their copies on an agreed-upon date before the publisher's copies come out.

Furthermore, when self-published authors try to get bought out by big publishers, there is a general guideline for just how many sales is a plus and how many a detriment. It isn’t a hard and fast number, but more of a marketing issue. For example, if you’ve sold 1,000 copies of a mainstream literary novel by yourself, publishers will likely be impressed. They may feel that they can expand your audience in a way that you are unable to alone. If you’ve sold 1,000 copies of an instructional manual on collecting 19th century dolls, and your book is already available at all the major doll conventions and advertised in all the appropriate publications, publishers will likely be impressed—but feel that you have already done everything that they would do and exhausted the potential market. They will likely pass on your book. If you’ve been blogging about 19th century doll collecting, publishers will ask, "Why would someone buy this book instead of just reading your blog?"

In other words, the material you intend to publish should either be significantly different than what you’ve made available online, or it should only be available to a certain, well-defined audience in terms of number and scope. You need to leave room for your would-be publisher to see growth potential.

Assuming that your first step will be to get an agent, this is a question you should definitely ask him/her--if you are advised to take it all down immediately, the publisher won't even know about it (unless your agent feels it's a plus to your marketing pitch that you already have X subscribers to your blog/website, as I imagine they would).

----------

Ally E. Peltier is a writer, editor, and publishing consultant. She is also a Phi Beta Kappa graduate and Master of Arts in English and Creative Writing. Her work has appeared in a wide variety of places, including Circle magazine, Writers Weekly newsletter, and J3tlag.com. She divides her time between New York City and Maryland. Learn more here.

Tuesday, April 3, 2007

Successfully Selling Essays

Long-time IWW member and successful author Dawn Goldsmith notes that she sold an article several years ago to Writers Weekly in which she outlined her favorite essay markets. Click the link to read the article, or review a few of her suggestions here.

  • Christian Science Monitor, The Home Forum section - "Pays $75 for short pieces (300 words) to $160, on publication. The Home Forum submissions should be original, upbeat personal essays from 400 to 1,100 words. The two mistakes they see most frequently are 'essays that are mere descriptions, that lack forward motion or a theme' and 'essays in which the story has obvious meaning for the author, but he or she has failed to communicate the significance.'"
  • Field and Stream Magazine - "Pays from $100 to as much as several thousand dollars, depending on the quality of the work, the experience of the author, and the difficulty of obtaining the story. Study essays in past issues and know the magazine before submitting."
  • Skirt! Magazine -"Payments vary for essays of 800 - 1,000 words written to reflect a specific theme for each issue and targeting a female audience. E-mail submissions accepted and response time is remarkably quick. Read the online essays at skirtmag.com for examples of style and voice."
  • The Sun Literary Magazine "Pays up to $1,500 for major essays (up to 7,000 words); $300 to $750 for other essays; half-price for reprints. Favors personal writing."